So in phase 2 it’s all about finding this passive, new
audience that’s been sitting there, has not seen your product, and then scaling from there. I try everything. You know some people here say that
manual bidding works, some people say automatic bidding works. Some people say you should
try interest targeting. I don’t know where they’re getting this information, I mean,
unless they have a personal line with Mark. But nobody knows what works, guys. Do you know
what works on Facebook? Hell no. So just test everything. I test manual bidding, I duplicate
my ad sets, I increase my budgets. All of it. Throw a bunch of it against the wall
and see what sticks. And just scale what sticks. Also use custom audiences, targeting, lookalikes, what
I typically do is I create my lookalikes every 300 / 500 / 1,000 / 1,500 and so on and so forth
number of audiences and I exclude the previous pockets so that I find new
audience pockets. The trick here is to find the audience that you have not been reaching through your normal
targeting or your lookalike audiences. So when you exclude your previous audiences, you have
these new audience pockets that you can sell to. And for some reason, a lot of people don’t do that. I guess if you guys don’t, this works
very well for me in this specific country. Now mix and match your ad sets.
If you have a customer list from your store, you upload it, create a lookalike audience, and stack it. Stack it with interest, stack it with video views audiences. What it does, is it mixes all these audiences and again, creates these new audience pockets,
which is the key. So in phase 2 it is all about finding this passive new audience that’s been sitting there, that’s not seen your products and then scaling it from there.