The intent here is to quickly get 20-30 sales in a day or
two and figure out if you have good CPAs. The next step is figure out if we have good confirmation. If you have them, then you are ready to scale. What I do typically is I run three tests.
One, all India minus the excluded states. These are the states that are a little more difficult
to reach so the delivery ratios are not that good. And only big cities because metros are of course, easier
to reach. And the confirmation rates, people are a bit more educated. They have credit cards.
So you’ll have more online payments. So run these three tests and then try to figure out
the rest in phase 2. Now what I do is I just test a product on the Shopify
store, and see if it is profitable. If it is profitable then I also make funnels.
I don’t know why people don’t do that, a lot of people who are coming over from the affiliate
side, just want to test one thing but trust me, guys, sometimes a Shopify store works and sometimes a
funnel, and I have no idea why and who and what. But test both and see which one works. So test your funnel in phase 2. The intent here is to quickly get 20-30 sales in a day
or two, and figure out if you have good CPAs. And next we figure out if we have good confirmations, if you have them then you are ready to scale. So don’t try too much. Less is more in phase 1.
Just do the basics and move on.